The Eco Products 2009 Exhibition was held at the Tokyo Big Sight exhibition center from December 10-12, and Unitika's mascot girl, Erica, was one of the first through the doors. This year's event-the forth ever held-was attended by a record 182,510 visitors. For the first time, Unitika's booth was designed in the style of a café the "Unitika Eco Café" with a "life-friendly" theme.
The booth promoted the Unitika Group's wide-ranging business interests, displaying a variety of products including
film, nonwoven cloth, and plastics made from Terramac (a plant-derived biomass material,) as well as products made from Castlon and Uniecolo, and recycled plastics from Terabo Co., Ltd.
As it was Erica's first official job in her role as mascot girl, she was a little nervous at the beginning. Dressed in clothing made from Terramac, Erica promoted Unitika products, participating in an interview, and held a rock-paper-scissors competition with booth visitors.
Unitika also had a booth at the Fishing Show Osaka 2010, which was held at the Intex Osaka exhibition center from February 5-7. Erica attended the event as a special guest on the 6th and 7th, when the venue was open to the general public.
The Unitika booth displayed Silver
Thread Arancia trout line and a range of other fishing line products for various different types of fishing. The booth proved very popular with visitors thanks to an action-packed schedule that included a seminar hosted by fishing pros, Hiro Naito, Yumiko Ishikawa, and Masahiro Sugihara; a Q&A session conducted by Isao Okada; and a panel discussion featuring Unitika's squid lure fishing pros, Masahiro Sugihara, Kazuo Yuge, Norihiro Shigemi, and Nobuaki Hiramatsu.
Erica joined in every seminar and panel discussion. In the seminar led by Masahiro Sugihara, the audience was all ears as Erica talked about her first experience lure fishing for squid under Sugihara's expert instruction. At the end of each talk, Erica was kept busy with a rock-paper-scissors competition where visitors had the chance to win autographed calendars.
The Eco Products 2009 Exhibition was held at the Tokyo Big Sight exhibition center from December 10-12, and Unitika's mascot girl, Erica, was one of the first through the doors. This year's event-the forth ever held-was attended by a record 182,510 visitors. For the first time, Unitika's booth was designed in the style of a café the "Unitika Eco Café" with a "life-friendly" theme.
The booth promoted the Unitika Group's wide-ranging business interests, displaying a variety of products including film, nonwoven cloth, and plastics made from Terramac (a plant-derived biomass material,) as well as products made from Castlon and Uniecolo, and recycled plastics from Terabo Co., Ltd.
Unitika also had a booth at the Fishing Show Osaka 2010, which was held at the Intex Osaka exhibition center from February 5-7. Erica attended the event as a special guest on the 6th and 7th, when the venue was open to the general public.
Erica joined in every seminar and panel discussion. In the seminar led by Masahiro Sugihara, the audience was all ears as Erica talked about her first experience lure fishing for squid under Sugihara's expert instruction. At the end of each talk, Erica was kept busy with a rock-paper-scissors competition where visitors had the chance to win autographed calendars.